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DISCOVER
The Sero

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See more detail in the blacks and whites

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Explore the contrast

See more detail in the blacks and whites

Rich contrast

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Bask in a billion shades of color

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Explore the color

Bask in a billion shades of color

100% Color Volume with Quantum Dot3

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Explore the Rotating Screen

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Rotating Screen

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Stream what you want instantly

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Explore Smart TV

Stream what you want instantly

Smart TV1

Explore Demo

Interactive image of Horseshoe Bend on a sunny day.
Slide to see the difference
Without High Dynamic Range
With High Dynamic Range
Interactive image of colorful fruits and vegetables on display.
Slide to see the difference
Without 100% Color Volume*
With 100% Color Volume1
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QLED 8K TV on a stand in a 360 degree, virtual environment
    Launch 360°
    The Sero
    Our most mobile-friendly TV
    Go ahead, give Samsung’s first rotating screen a spin. This mobile-friendly TV lets you watch your content the way it was made to be seen, whether it's your social feed or the latest movie.

    Explore The Sero and see how a rotating screen TV can transform your media experience.
    Shop The Sero
    See sizing guide video
    Expand Image Icon Instagram displayed on The Sero TV
    The Sero Play Video Icon Woman in red clothes dancing along with a video on The Sero TV
    Expand Image Icon The Sero TV ports
    Expand Image Icon Side view of The Sero TV
    Expand Image Icon Back view of The Sero TV
    CLOSE close modal
    CLOSE close modal
    swiper left arrow
    swiper right arrow
    Model shown: LS05B
    Instagram displayed on The Sero TV
    Model shown: LS05B
    Side view of The Sero TV
    Model shown: LS05B
    The Sero TV ports
    Model shown: LS05B
    Back view of The Sero TV

    See if The Sero is right for you

    The Sero

    On the rotating screen, go from portrait to landscape mode to see content your way with this QLED 4K TV.

    Find out more
    Key
    Features
    Key Features
    The screen can rotate from landscape to portrait view2 Mobile Optimized Screen2
    Design
    Design
    See mirrored content at the ideal viewing orientation2 Rotating Screen2
    Sound
    Sound
    An immersive, premium, multi-speaker listening experience Premium 4.1ch 60W Speakers
    Smart TV
    Smart TV
    Touch a mobile device to The Sero to see the content on TV,1 and use your voice for hands-free control Tap View1 and Multiple Voice Assistants
    Color
    Color
    Ultra-tiny dots in the display create a billion of true-to-life colors on screen 100% Color Volume With Quantum Dot3
    Art Feature
    Art Feature
      The TV screen can be transformed to showcase digital art and infographics4 Ambient Mode4
    Explained Features
    Explained Features

    Reviews

    "This Samsung television is stunning"

    "Would recommend this to all of my family and friends"

    FAQs

    The Sero – rotating TV

    What is The Sero TV?

    The Sero is a 4K QLED TV with a rotating screen that displays your content the way it was made to be seen. For your mobile content, it allows you to enjoy apps and social media on the entire vertical TV screen. And for your movies and shows, you can watch in landscape mode.

    Can a TV work vertically?

    Yes, The Sero was designed to be mobile-friendly. You can simply tap your phone to your TV to seamlessly start casting content in portrait mode.1

    Why choose a rotating TV?

    TV that moves to fit your content

    Watch your mobile content in portrait mode and your TV shows in landscape. The Sero's screen rotates so you can watch your favorite content the way it was made to be watched.

    Powerful sound to match the view
    Amazing audio completes your TV experience
    Your picture comes to life with the right soundbar.
    Shop now
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    1Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

    2Auto Rotation requires Samsung Galaxy Android 10 and above compatible device. Screen mirroring available on Android 6.0 / iOS 10 and above mobile devices. Compatible iOS devices can only be mirrored to horizontal screen (vertical mirroring not available).

    3QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.

    4Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

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