Artwork, shows, movies and memories – display what you love.
Enjoy your content, not the reflection
Matte Display
Improve screen visibility with virtually no light reflection, night or day. Now what’s on your display can look as good in the morning as it does at night with the lights on.1
Make it your own
Transform your home into an art gallery
Art Mode
Enjoy your personal art exhibit when you’re not watching TV. With Art Mode, you can display art you’ve subscribed to or purchased from the Samsung Art Store.2 You can also upload and display your own NFTs, personal photos and artwork collection.
Curate your very own art exhibition
Art Store2
Bring artwork from world-famous galleries and museums into your living room. Subscribe to an ever-increasing library of established and emerging artists' work.
Frame your most-loved moments
My Collection
Elevate your photos and artwork to new artistic heights. It's free and easy to upload your own photography or art pieces to The Frame from your phone or a USB flash drive.3
Personalized to suit your space
Customizable Bezel
Customize The Frame with a stylish bezel to fit your décor and hang it flush against the wall to look just like the real thing.4 Choose from modern or beveled.
Get inspired by Jason Grant
Be inspired by how Jason Grant blends colors and textures with The Frame to set the mood in his sunny, Byron Bay home.
QLED 4K Technology with 100% Color Volume
Quantum Dot Technology
Bask in a billion shades of brilliant color at 100% Color Volume5. Quantum Dot technology transforms light into vivid color that stays true for bold detail, even as the scene brightens.
More to love
Get the most out of your experience with The Frame.
Help me choose
Which size TV should I get?
Explore the features of The Frame
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You can count on us
#1 in Overall Customer Satisfaction
#1 in Overall Product Quality
#1 in Overall Service Quality
Samsung TVs were ranked #1 for these categories in the 2022 American Customer Satisfaction Index surveys.
Compared to other measured TV manufacturers in the 2022 American Customer Satisfaction Index (ASI®) survey of customers. Soundbar sold separately.
Buy on Samsung.com and
enjoy additional benefits
Free delivery
Get free delivery on all orders with no minimum spend.
Free returns
Free, easy and convenient returns.
28 days to return
Change your mind? Just let us know and return your order within 28 days.
24/7 parcel tracking
Once you've placed your order with us, you can track when it’s coming.
1 Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
2 Art store fees apply for subscription service.
3 Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
4 Bezels sold separately. Beveled style is only available for 65" and 55".
5 QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.