When Pakistani-American visual artist Maliha Abidi struggled to find a place to showcase her digital work in the traditional art world, she began looking into NFTs. She saw potential in the new market, but also a distinct lack of representation. Abidi created the Women Rise project as a way to share her artistic vision while making the NFT space more diverse and inclusive.
Women Rise is a collection of 10,000 NFT art pieces, each unique and randomly generated from thousands of assets created by Abidi. Her goal for the collection is to celebrate the complexity and experiences of women around the world and give representation to women in the tech space. “There are so many times when I wish I was able to see somebody like myself, like in different fields, that could make me feel like if they can do it, I can totally do that as well,” Abidi says.
In addition to promoting inclusivity, Women Rise is making an impact in the real world. In keeping with her commitment to social justice, Abidi donates 7.5% of the proceeds from the sales of her NFTs to global organizations promoting girls’ education, women’s rights and gender equity — particularly in marginalized communities. Like many of the women making an impact in Web3, Abidi is proving that the blockchain is more than about making money, it’s about making a positive change.