Samsung 837

Explore Samsung 837

Immerse yourself in cutting-edge tech, live events and our best products and services.

Where your passions come to life

Where your passions come to life

One look inside and you'll see that Samsung 837 is more than a store. It’s an interactive playground filled with big ideas for how you live and what you do. From next-gen gaming stations to a sustainable green space, see how our innovations open up your world to endless possibilities.

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Where your participation sparks inspiration

Where your participation sparks inspiration

Looking for something different? Samsung 837 showcases the hottest events in art, culture, technology and gaming. Check them out live on a massive 3-story screen and stage, plus get hands-on with product demos and interactive installations.

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How will you experience
our interactive world?

Find innovations that matter to you, then dive right into an immersive experience. What you love is now right at your fingertips.

How will you experience
our interactive world?

Find innovations that matter to you, then dive right into an immersive experience. What you love is now right at your fingertips.

Take part in cutting-edge events
Take part in cutting-edge events

Walk in. Look up. At the center of 837, we created a three-story screen and main stage. Sit back, get comfortable and enjoy workshops, screenings and cultural moments.

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Discover our connected home
Discover our connected home

Elevate your home life with ease. Explore a whole world of seamless experiences with help from our smart devices and appliances.

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Level up with next-gen gaming
Level up with next-gen gaming

Get a front-row experience in our Gaming Lounge and Mobile Gaming Zone. Our latest tech offers hands-on access and immersive adventures.

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Play with empowering mobile tech
Play with empowering mobile tech

Say goodbye to limitations with a suite of inter-connected devices. Discover how our ecosystem of phones, tablets, watches and more can meet your new normal lifestyle.

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Experience a sustainable future

Experience a sustainable future

Check out our interactive green space. You’ll see how everyday changes lead to meaningful impact with our sustainable products.

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Get expert care

Get expert care

Enjoy white-glove treatment at our concierge-like service station. Samsung Techies offer one-on-one help for devices, while Samsung Guides lead workshops and tours.

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Customize your home with Bespoke

Customize your home with Bespoke

It’s time to express yourself. See how our Bespoke services give you the power to personalize your space with colors and combinations that are uniquely you.

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Design your unique Galaxy Z Flip 5G

Design your unique Galaxy Z Flip 5G

Explore more possibilities with your Galaxy. Style your Z Flip 5G with customizations that make it truly yours.

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Visit us in person
Visit us in person

Hours:

Monday through Friday, 11 am - 8 pm
Saturday, 11 am - 8 pm
Sunday, 11 am - 8 pm

Contact us
(848) 328-0073


   
837 Washington Street, New York NY 10014

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Can't join us in person?
Visit 837X in the metaverse

Welcome to the virtual amplification of our flagship store, where you can explore in-store experiences and more. Go on quests. Win NFT prizes. Participate in virtual workshops. Plus, enjoy live events and performances.
 

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*Galaxy Z Flip4 shown contains 20% recycled materials in certain parts.