About Us

Brand Identity

Brand Identity

The story of
Samsung brand

The story of Samsung brand

In the lobby area of Samsung Seoul R&D Campus, there is a bookshelf, stairs, and art pieces hanging from the ceiling. In the lobby area of Samsung Seoul R&D Campus, there is a bookshelf, stairs, and art pieces hanging from the ceiling.

Who we are and what drives us

Brand Story

Who we are

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There are a man and woman looking at the screens showing fast moving lights There are a man and woman looking at the screens showing fast moving lights

Heritage

Where it all began

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In a white cupboard, there are old Samsung products such as a monitor, mobile phone, Econo TV, two refrigerator, watch phone, and window air conditioner In a white cupboard, there are old Samsung products such as a monitor, mobile phone, Econo TV, two refrigerator, watch phone, and window air conditioner

See how we express our unique spirit as the relentless pioneer

Logo

How we define ourselves
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There's Samsung lettermark on Suwon Digital Campus Central Gate. There's Samsung lettermark on Suwon Digital Campus Central Gate.

Color & Typography

How we express ourselves
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From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square. From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square.

Sound

Wherever you meet us

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There are neon-colored square bars stacked up in 6 columns. There are neon-colored square bars stacked up in 6 columns.